In which the origins of this book are clarified.
In which the book’s central idea is set forth: namely, if morality represents how people would like the world to work, then economics shows how it actually does work.
In which we explore the beauty of incentives, as well as their dark side: cheating.
In which it is argued that nothing is more powerful than information, especially when its power is abused.
In which the conventional wisdom is often found to be a web of fabrication, self-interest, and convenience.
In which the facts of crime are sorted out from the fictions.
In which we ask, from a variety of angles, a pressing question: do parents really matter?
In which we weigh the importance of a parent's first official act: naming the baby.