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When Numbers Solve a Mystery
“If Indiana Jones were an economist, he’d be Steven Levitt … His genius is to take a seemingly meaningless set of numbers, ferret out the telltale pattern and recognize what it means … The cherry on top of the sundae is Mr. Levitt's co-author, Stephen Dubner, a journalist who clearly understands what he is writing about and explains it in prose that has you chuckling one minute and gasping in amazement the next.”

Why the Ordinary Is Anything But
“This book is a brilliant, provocative investigation into motives: what they are, how they can be changed, and how they affect what people do. It is also a deceptively easy read: its style is so light, its tone so sunny and humorous, that it is hard to realise the extent to which the arguments in Freakonomics attack some of our most basic assumptions about the way people, and society, work.”

Freak Out

Everything He Always Wanted To Know

Freakonomics: A Rogue Economist Explores
the Hidden Side of Everything

Unconventional Wisdom


The Bagel Seller and a Quirky New Take on Economics
“When I meet Steven Levitt and Stephen Dubner in the Covent Garden Hotel, they waste no time in pulling me upstairs to the bar …‘Look,’ Dubner exclaims as he pulls open the door, ‘it’s an honesty bar. You remember the bagel man? Well, here you just pick something out and have to declare your room number. Hey, Ed you have to have something. Beer? Japanese Beer? Red Bull? I'm gonna put a stranger’s room number down.’ While Dubner is making mischief with the system, Levitt examines the prices, before declaring: ‘Interesting ... Mine’s the cheapest.’ It's an appropriate introduction to the pair: the bookish and taciturn Levitt applying economic theory to everyday life; Dubner enthusing and proselytising on his behalf. Somehow, they have conspired to make statistics almost hip.”

Economics: Sexiest Trade Alive
“There’s no doubt that Freakonomics did its part in glamorizing the trade. The book … is poised to inspire a slew of splashy knockoffs. Levitt and Dubner are planning a new book of their own, tentatively titled—what else?—Superfreakonomics. They’re also enjoying the spoils that come with hotness: regular TV gigs on Good Morning America, World News Tonight and Nightline, as well as a newly commissioned documentary. ‘I’m thrilled to be Levitt’s collaborator,’ says Dubner. ‘So if the price is that he’s deemed the sexy one, that’s all right with me.’”

Odd Numbers
An early profile by Tim Harford, the U.K.’s famed “Undercover Economist.”

'Freakonomics’: A New York Times Writer and a Rogue Economist Explore the Hidden Side of Everything
A real-time Q&A with Dubner, covering the irrationality of voting and the generosity of Jon Stewart.

TIME 100: The People Who Shape Our World
Levitt lands a coveted spot on Time’s list, alongside the Pope, Bill Clinton, and Daddy Yankee.

TBR: Inside the List
Freakonomics approaches a freaky record: one of the longest-reigning books on the N.Y. Times best-seller list despite never having reached No. 1.

CSI: Economics
David Warsh, one of the most literate economics writers alive, lays out the factors that he believes made Freakonomics a success.

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