Naked Self-Promotion, December 18, 2009

If you’re in Times Square on Saturday, Dec. 19, keep an eye out for SuperFreakonomics on the Dow Jones news zipper. A piece of Freakonomics schwag will go to the first person who sends us a photo of the book’s name up in lights. Meanwhile, SuperFreakonomics has been chosen as one of the best business books of the year, and it shows up on Popular Mechanicsbest holiday gift idea for 2009. As of this writing, SuperFreakonomics is the No. 5 best-seller on Amazon.com, and remains the nation’s best-selling business book, as ranked by both the Wall Street Journal and The New York Times. Freakonomics, meanwhile, has been named one of best books of the 00’s by The Onion’s A.V. Club, the Times (U.K.), and the Telegraph. New York magazine has just released its list of the most astonishing counterintuitive ideas of the 2000’s; between them, SuperFreakonomics and Freakonomics notch seven different entries. For more information on both books, visit this website. Blog posts about the SuperFreakonomics global-warming controversy are collected here.

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